Member since November 20, 2019

Cairo, EGYPT

hadeer saad

Marketing & Digital Marketing Consultant

15 Years of experience

30 Number of hours per week

Hour Rate

350 EGP/hr




Portfolio


ABOUT

Experienced Marketing management with a demonstrated history of working in the information technology and services industry. with more than 15 years of success in managing different Business & digital commerce projects. Skilled in Media Strategies, Marketing Strategies, Press Conferences, Media Relations, and Corporate Communications. Strong business development skills. Certified from the information technology ministry for software Sales and Marketing Management with a diploma in Marketing and PMI Agile management.

Experiences

  • Dafater ERP- Marketing Manager

    Analysis the client’s business needs in order to create Marketing Plan. • Marketing Planning and implementation. • Advertising Plan Setup & Implementation, Including the Below: ▪ Business and Marketing Plan ▪ Strategy plan ▪ Action Plan ▪ Product Persona ▪ Tone of Voice ▪ Engagement Tactics Plan ▪ Annual Promotion calendar ▪ Analyze sales trends, track unit sales, and generate gross margin reports. - Generate monthly • Ongoing Implementation: ▪ Hiring, evaluate, coaching, and ongoing follow up Marketing, Sales, and Call Center Team ▪ Marketing Advertising Plan implementation

  • Tabibi - Digital marketing Management

    •Digital Marketing Planning and implementation. • Advertising Plan Setup & Implementation. ▪ Content Marketing ▪ Social Media management ▪ Product Persona ▪ Tone of Voice ▪ Social Media Campaign

  • Andalusia group - KSA Regional Marketing Director

    • Marketing Planning and implementation. • Advertising Plan Setup & Implementation, Including the Below: ▪ Business and Marketing Plan ▪ Strategy plan ▪ Action Plan ▪ Product Persona ▪ Tone of Voice ▪ Engagement Tactics Plan ▪ Annual Promotion calendar ▪ Analyze sales trends, track unit sales, and generate gross margin reports. - Generate monthly • Ongoing Implementation: ▪ Hiring, evaluate, coaching, and ongoing follow up Marketing, Sales, and Call Center Team ▪ Marketing Advertising Plan implementation

  • Infosysta- Marketing Director

    • Marketing Planning and implementation to cover all the company target markets which are Middle East, Paris, and United Kingdom • Handling the ecosystem, covering all disciplines including advertising, media, PR and Digital Marketing • Manage the Marketing team all over company branches which are Cairo, Lebanon, UK, UAE, and Paris. • Manage the Distribution Channels. • Products Launch • Market the Application “SAAS and Server” • Manage and implement the Performance marketing system. Events Management in Egypt, Dubai, UK, Saudi Arabia, UK, Paris, and Lebanon, Such as Gitex, Legal X, Digital Saudi 2020

  • Link Egypt- eCommerce and Marketing Manager for Xretail

    • Marketing Planning and implementation. • Handling the ecosystem, covering all disciplines including advertising, media, PR and Digital Marketing • Ecommerce consultation to Xretail clients in different fields such as “Retail, Fashion, Furniture, and Electronics “ • Digital Marketing Consultation and Manage Digital Marketing team to the clients in different fields • Events Management in Egypt, Dubai, and Saudi Arabia • Manage and Launch The OMNI Channel Digital Commerce awareness campaign, and present the concept in the various community “software Companies, and Retail industry” Ecommerce Duties in details • Design ecommerce workflow, and operation resources matching the customer’s operation cycle. • Design work process including shipping details, order management and operation cycle. • Ecommerce process risk assessment, analysis and mitigation. • Best practices in Ecommerce business matching to business industry. • Monitor the running Ecommerce operation • Monitor Product Marketing – Merchandising, product management, brand management, and driving traffic on-site and off-site Operations – Order management, fulfilment, and customer service Digital Marketing Duties in Details • Manage Digital Marketing team, and monitoring the KPI’s • Market Benchmark Study. • Create Engagement plan with the different engagement online tools “Coupons, Happy hours, Contest, Newsletter, SMS Campaign Social Campaigns planning and implementation” • Create the Campaign artwork ideas and follow up the designs with the designers. • Media Buying • Monitoring Performance Channel Management Duties in details • Develop a sales strategy to achieve organizational sales goals and revenues • Building permanent long-term relationship with customers and resellers in Egypt, Dubai and KSA • Follow up on leads generated through retail stores, research and promotional events • Analyze sales trends, track unit sales, and generate gross margin reports. - Generate monthly Budget and sales forecasts • Manage Pre-Sales Team

  • Smart Group- Marketing TL

    • Manage the DSL Call Center Team “Telesales, Customer services, Technical Support” • Contribute to the development of marketing plans and technical improvements and advances that could support future growth in sales. • Follow up with the Media companies to create TV Commercial Ad (the creative, direction, Ideas, ETC) • Social Media & Community Management. • Manage and analyze the customer complaints to enhance company performance that leads to achieve maximum sales profit. • Develop, train, analysis and follow up the performance of the Call center and Sales departments. • Creating Company VI, to be used in all events, Exhibitions and printing materials. • Running Market research for new markets approach • Creative Assets and Marketing Engagement Tactics, such as “Offers, Coupons, Gift certificate, and loyalty program” • Event management

  • Nielsen- Market research

    1. Interviewer For 6 Months I was running the market research survey with the suitable audience whom matching the project criteria 2. Supervisor For 3 months I was leading group of interviews according to the project outlines. 3. Editor For 18 Months running the audits work to ensure for the validity of the mentioned data in the surveys to ensure the Results of the study. 4. Office quality control Specialist For 8 months I Was leading the quality control team which including Editors and Back checkers

Education

BA, | Ain Shams University,Faculty of Art, Old Europe Civilities Dept..

1999- 2004

Marketing Diploma, Marketing | Riti.

2015- 2016

Certifications

AMA Professional Certified Marketer in Digital Marketing from American Marketing Association

2019

Channel Marketing for Partners pathway from Sirius Decisions, United Kingdom

2018

Cert Prep: PMI Agile Certified Practitioner (PMI-ACP) ®

2019

Growth Hacking

2019

Sales Management from Knowledge Training & Talent Development

2015

Sales Professional from Quota

2015

Voice Search Marketing

2019

Business writing from American Chamber of Commerce

2014

AdWords and Analytics: Remarketing

2019

Advanced Google Analytics

2019

Online Marketing Foundations from CPE

2019

Agile Management

2019